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Keenly Green Understand the evidence.
Start Here Claims Materials Certifications Lifecycle Greenwashing Glossary
Start Here Claims Materials Certifications Lifecycle Greenwashing Glossary

Glossary

Greenwashing

The gap between what an environmental claim appears to mean and what the available evidence actually demonstrates, whether through vague language, hidden tradeoffs, or unsupported certifications.
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Related Terms

Sustainable
Evidence First Primary sources before opinion.
Plain English Technical depth available, not required.
Limitations Stated What a claim proves, and what it doesn't.
Editorially Independent Distinct from KeenlyGreen.com and TheGreenThread.org.
Keenly Green Understand the evidence.

An environmental evidence and reference library explaining the terminology, materials, certifications, and claims behind sustainability, and where those claims fall short.

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