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Keenly Green Understand the evidence.
Start Here Claims Materials Certifications Lifecycle Greenwashing Glossary
Start Here Claims Materials Certifications Lifecycle Greenwashing Glossary

Glossary

Sustainable

A broad, unregulated marketing term implying a product or practice can continue long-term without depleting resources or causing undue harm. Not tied to any single legal definition.
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Related Terms

Recyclable Carbon Neutral
Evidence First Primary sources before opinion.
Plain English Technical depth available, not required.
Limitations Stated What a claim proves, and what it doesn't.
Editorially Independent Distinct from KeenlyGreen.com and TheGreenThread.org.
Keenly Green Understand the evidence.

An environmental evidence and reference library explaining the terminology, materials, certifications, and claims behind sustainability, and where those claims fall short.

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