What Is Greenwashing?
Greenwashing is the gap between what an environmental claim appears to mean and what the available evidence actually demonstrates -- not every vague claim is deliberate deception.
Read the evidenceIntroductory environmental literacy.
Start Here
Begin with what "green" actually means and how to evaluate a claim before diving into specific terms, materials, or certifications.How to Evaluate an Environmental Claim
Every environmental claim can be checked against three questions: what is the claim, what evidence supports it, and under what context is it actually true.
Read the evidenceWhat Does "Green" Actually Mean?
"Green" has no single legal or scientific definition. It's an umbrella word that only means something once you ask what specific claim is being made underneath it.
Read the evidence