Introductory environmental literacy.
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Begin with what "green" actually means and how to evaluate a claim before diving into specific terms, materials, or certifications.What Is Greenwashing?
Greenwashing is the gap between what an environmental claim appears to mean and what the available evidence actually demonstrates -- not every vague claim is deliberate deception.
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A useful environmental claim names the benefit, shows the evidence, and explains where the promise stops. If one of those pieces is missing, the claim needs a closer look.
Read the guideWhat Does "Green" Actually Mean?
"Green" has no single legal or scientific definition. It's an umbrella word that only means something once you ask what specific claim is being made underneath it.
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