Environmental marketing and claim interpretation.
Claims
Each claim page separates the plain-English definition from what the claim actually proves, and what it does not.Biodegradable vs Compostable: What Is the Difference?
Biodegradable says a material can break down through biological activity. Compostable adds conditions, timing, safety, and a useful compost result, so the two labels are not interchangeable.
Read the guideWhat Carbon Neutral Means ... and What It Does Not
Carbon neutral does not mean no emissions occurred. It means a stated amount was measured and balanced for a stated period, so use the boundary, gross emissions, reductions, credits, and retirement records to decide whether the claim holds up.
Read the guideWhat Does "Recyclable" Actually Mean?
Recyclable means an item can move through a real recycling system. The label alone does not prove your local program accepts it or that the material will become a new product.
Read the guideWhat Does "Sustainable" Mean?
"Sustainable" has no single legal definition in most consumer marketing contexts. It's a broad framing claim that needs a specific standard behind it to mean anything checkable.
Read the guide